Rory Holland bio

Rory Holland has extensive experience in marketing and business development spanning traditional marketing and brand building, both on and offline to Internet marketing and lead generation. His passion is working with companies to maximize the Internet by utilizing leading online strategies and technology to optimize marketing investments and maximize returns.

In 2004, Rory co-founded blueSky Marketing Group, a leading provider of innovative lead generation programs for the automotive industry. In 2006, blueSky was recognized by the prestigious Dealers' Choice Awards as a leading provider of special finance Internet leads and advertising direct mail. www.blueSkyMarketing.com

Before blueSky he was the SVP, Marketing for Bar None and hired to build the company's Internet program. Prior to Bar None, he was Vice President, Operations for Impulse Marketing, a leading Internet marketing company based in Atlanta, Georgia. During his tenure Impulse was considered one of the largest providers of sub-prime consumer traffic.

In 1998, he helped launch ID8 Marketing an advertising agency that quickly grew to be one of Atlanta’s top 20 agencies before Viacom acquired the group in 2002. Rory’s first venture was Telling International, a branding & licensing company that developed and launched new product lines for clients that included Rolling Stone Magazine, Quaker State Corporation and Skip Barber Racing. Telling was acquired in 1998 by New York based CTN Media Group. Rory Holland holds a BS degree in Social Science from Michigan State University.