blueSky, Dealers' Choice Award Winner 2008

BlueSky Named 2008 Dealers' Choice Award Winner

San Ramon, CA—March 26, 2008—blueSky Marketing is proud to announce that they have been named the recipient of the Platinum Award in the Special Finance Lead Provider category and recipient of the Gold Award in the Advertising-Direct Mail category of the Auto Dealer Monthly 2008 Dealers’ Choice Awards. “We’re honored to be recognized for the third year in a row as a top special finance lead provider.” said Rory Holland, EVP of Marketing at blueSky. “blueSky continues to drive positive change in the auto lead industry by providing innovative programs that deliver superior results.”

The Award Process
This is the fourth year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and finance companies in the retail automotive industry as voted on by dealers. The survey provides dealers and their employees the ability to offer their collective selection of the top providers to the retail auto industry. In all, 36 companies, all chosen by dealers and dealership personnel, were named winners in 20 distinctive categories of products and services, with 25,489 votes cast. Ratings were gathered on the performance of the product or service as well as the support and service from the provider and the overall value compared to cost to the dealership. The complete list of winners, as well as any provider or finance company who rated higher than the group average score in a category, can be found at http://www.autodealermonthly.com/2008DCA_winners.pdf.

blueSky’s Award-Winning Programs
blueSky offers auto dealers a suite of award winning, turn-key lead generation programs and sales conversion tools that include:
real Leads™- award-winning specialty finance Internet leads program that provides a turn-key solution to acquire and convert non-prime auto finance consumers into sales
true Mail™ - award-winning direct mail programs that utilize custom credit/demographic criteria that target highly convertible, credit worthy auto finance consumers
preferred Dealer™ - approved, brand specific car buyers
Smart Dealer - web-based lead management tool that provides dealers secure access to efficiently manage and convert auto leads and includes integration with DealerTrack® and RouteOne®.

For more information log on to http://www.blueskymarketing.com./

About blueSky Marketing Group, Inc.
BlueSky is an automotive direct marketing and lead generation company that provides auto dealers nationwide with efficient and effective customer acquisition and sales conversion tools to penetrate the non-prime auto finance market. blueSky’s suite of award-winning lead generation programs are designed to produce incremental vehicle sales without requiring significant change to dealers infrastructure or processes. BlueSky Companies, Inc. is the parent company for blueSky Marketing Group, Inc., and blueSky Financial Services, Inc., a nationally licensed sales finance company. BlueSky’s corporate offices are located in the East Bay of San Francisco in San Ramon, California. http://www.blueSkyMarketing.com

About Auto Dealer Monthly
Auto Dealer Monthly is delivered to more than 35,000 automotive professionals nationwide every month. Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations.
For more information regarding Auto Dealer Monthly call 888-300-8844 or go to http://www.autodealermonthly.com/

Rory Holland bio

Rory Holland has extensive experience in marketing and business development spanning traditional marketing and brand building, both on and offline to Internet marketing and lead generation. His passion is working with companies to maximize the Internet by utilizing leading online strategies and technology to optimize marketing investments and maximize returns.

In 2004, Rory co-founded blueSky Marketing Group, a leading provider of innovative lead generation programs for the automotive industry. In 2006, blueSky was recognized by the prestigious Dealers' Choice Awards as a leading provider of special finance Internet leads and advertising direct mail. www.blueSkyMarketing.com

Before blueSky he was the SVP, Marketing for Bar None and hired to build the company's Internet program. Prior to Bar None, he was Vice President, Operations for Impulse Marketing, a leading Internet marketing company based in Atlanta, Georgia. During his tenure Impulse was considered one of the largest providers of sub-prime consumer traffic.

In 1998, he helped launch ID8 Marketing an advertising agency that quickly grew to be one of Atlanta’s top 20 agencies before Viacom acquired the group in 2002. Rory’s first venture was Telling International, a branding & licensing company that developed and launched new product lines for clients that included Rolling Stone Magazine, Quaker State Corporation and Skip Barber Racing. Telling was acquired in 1998 by New York based CTN Media Group. Rory Holland holds a BS degree in Social Science from Michigan State University.